How All Dolled Up increases revenue with memberships
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"Zenoti gives us the technology that we need to build, grow, and sustain growth – and to communicate at a level we were never able to do before."
Sylvester Bailey
Owner, All Dolled Up Salon
Meet All Dolled Up Salon
When Faye Bailey founded All Dolled Up (ADU) in 1985, she knew her move from corporate America to cosmetology would require a leap of faith.
Thirty-seven years and thousands of loyal clients later, ADU has grown into four salons and the Hair in the Spirit / ADU School of Cosmetology, which awards scholarships, provides training, and creates jobs. The planting of each salon throughout Central and South Florida took passion, imagination, and perseverance – with extraordinary stylists driving results over time.
Problem
Technology hassles and inefficiencies
An inability to customize memberships
An overwhelmed front desk
"Our membership models give customers an affordable, reproducible experience of luxury – and we can deploy it all seamlessly with technology. With Zenoti, it's not just 'one size fits all.' One thing we love is that we can always add or remove membership features according to our needs and our members' preferences."
Sylvester Bailey
Owner, All Dolled Up Salon
Solution
How Zenoti saved the day
All Dolled Up realizes higher recurring revenue with new memberships
Memberships are critical to overall success at ADU.
Using Zenoti, ADU introduced new membership options, and simplified upgrades and renewals. In just six months, the brand added $61K in membership value, an increase of approximately 40%.
Now, the ADU brand has 800 members across all centers.
More self-service bookings, online and via mobile app
ADU business partner Jason Yearwood talks about how online booking – especially mobile booking – makes a big difference:
"The mobile app for clients is the best thing we have at All Dolled Up. Before, they couldn't book appointments themselves. Now, it could be 12 o'clock at night when they see an available slot at 11 a.m. the next day. Knowing they can book right then instead of waiting for someone to be in the salon in the morning is huge."
Improved staff utilization with Advanced Marketing
With targeted marketing campaigns, All Dolled Up saw the return of "lost" guests with more than 150 appointments over a six-month period, helping fill the appointment book and encourage rebookings. This increased staff utilization rates across all centers and elevated average ticket prices by 11%.
Salon coordinator Carolyn Janvier highlights the ease of tracking key performance indicators with Zenoti: "By running the staff utilization report, I'm able to see how staff are utilizing the time that they're actually in the salon."
Measurable growth in membership revenue and self-service bookings
Memberships now constitute 35% of brand value- Mobile app bookings increased from 1% of visits to 15% in six months
- Staff utilization has grown by 35% across all centers
Professionals at All Dolled Up are excited about what Zenoti brings to their day – and their business. Memberships are up. Online access gives guests the flexibility they demand. Gaps in the schedule are being filled.
With Zenoti, ADU managers can also see performance data in real time, generate reports with ease, track booking trends, and collect insights that improve growth across the brand. Stylists and front-desk staff now have what they need to succeed, grow their earnings, and offer a stellar experience to ADU customers.
"I'm so thankful to have a system like Zenoti. Now clients can come in, check in seamlessly, sit in the chair, get their service started, pay for their ticket, tip their ticket, and painlessly rebook their appointment – giving me back so many hours I had to put in before."
Carolyn Janvier
Salon coordinator and stylist, All Dolled Up salon
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