Marketing that's up close and personal

Sales and marketing software is essentially a module within your salon/spa management platform. The guest information and management module records both purchase history and guest feedback on services, helping you go deep with data analytics that pinpoint guests’ preferences and help set up personalized marketing campaigns. Best practices show that personalized campaigns are highly effective in getting the attention of your prospects, notifying them about promotions, specials, and offers that they already want - thereby increasing the flow of revenue to your business.

For any small business to grow, guest engagement is essential. In order to increase revenue and sales, it is important that marketing software is easy to use, especially with a small staff on hand to run the business. Instead of taking hours to create a personalized campaign, small businesses need their technology to think for them and do a lot of the heavy lifting - creating and sending out campaigns in just minutes. Perhaps the single biggest requirement for beauty and wellness businesses is to understand their guests’ preference for goods and services. Thanks to data analytics on guests' past purchase records, it's easier than ever to predict what services and products a guest will choose next. The right salon/spa management software can assist in improving your marketing strategy and personalize your campaigns with precision and measurable results.

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Zenoti designs highly intuitive marketing software with advanced data analytics that help increase sales for services and products. By analyzing every guest’s purchase history, Zenoti can create a highly personalized guest profile that reflects spend patterns, service preferences, budget, and more. Salon staff can then use these parameters to understand their guests' preferences to more effectively upsell products and services. Because of these analytics, Zenoti avoids the hit-and-miss method of blind marketing campaigns, saving both time and resources. Highly personalized marketing campaigns then yield higher conversion rates than general campaigns, resulting in increased revenue.

A marketing software platform is a tool that enables businesses to build, track, and analyze marketing campaigns. For instance, marketing software for salons and spas is designed to help spa or salon service providers and managers better understand their guests’ demographics and preferences, and then target guests with promotions that suit their needs, taste, and budget.  A salon and spa marketing module typically exists within a larger salon/spa management software platform. This marketing module runs data analytics and suggests personalized marketing campaigns that will resonate well and lead to higher revenue.