Reward and retain loyal guests

Rewards and loyalty programs support your business by minimizing guest churn. They reward loyal guests and encourage repeat visits – thus preventing your guests from turning to your competitors. Designed to maximize the guest value at your business, these programs provide highly personalized offers to encourage booking more services and purchasing more products. Further, higher client spends can support higher rewards in the form of free products and services, or special discounts on high-value services. A well-designed loyalty program can both help you retain existing guests and organically grow your client base by word-of-mouth.

A salon loyalty program works by rewarding repeat clients with additional benefits. Salons may utilize membership cards, punch cards, or even better – digital loyalty programs via their salon management software. Guests are awarded points through purchasing products and services. Once a particular point threshold is reached, customers are free to redeem these points against rewards specified by the business. Aside from regular purchases, a salon or spa can also use points as a promotional tool with personalized offers based on guests’ past purchase history, or as a way to make them feel special on birthdays and anniversaries.

Zenoti gives you the flexibility to design a program that meets your business goals. Whether you choose to create a flat-point loyalty program or a tiered structure, you can accomplish it all with Zenoti rewards. The system can be configured to allocate a pre-defined set of loyalty points based on an action. For instance, purchasing specific products and services. Similarly, if a guest refers a friend, they could get referral points. To enhance the system, you can choose the tiered loyalty rewards program which segregates guests based on their cumulative spends in a year. The tiered program has another advantage in that providers across all locations can see the level of the guest and make necessary personalized arrangements to make them feel both welcome and comfortable.

The guests are the heart of any salon or spa. The business exists because of its guests. Hence, any business should work hard to make its guests feel valued. A salon or spa rewards and loyalty program is a way to communicate to your guests how important they are for you, and how much you value and appreciate the relationship. With fierce competition in the beauty industry, a rewards and loyalty program is a great tool to engage with guests and ensure that they get duly rewarded for their contribution to your business. Additionally, a loyalty program highly contributes to guest retention and ensures that you have a steady stream of repeat visits.