Rewards and loyalty programs support your business by minimizing guest churn. They reward loyal guests and encourage repeat visits – thus preventing your guests from turning to your competitors. Designed to maximize the guest value at your business, these programs provide highly personalized offers to encourage booking more services and purchasing more products. Further, higher client spends can support higher rewards in the form of free products and services, or special discounts on high-value services. A well-designed loyalty program can both help you retain existing guests and organically grow your client base by word-of-mouth.
Growth software that 25,000+ businesses trust
Beauty and wellness businesses love Zenoti. 1,000+ reviews and counting.
Customized programs for your business
Be it product purchases or referrals, online bookings or reviews, Zenoti allows you to tailor loyalty points and rewards to meet your specific needs and drive business value.
Create a seamless guest experience
Simplify the process of redeeming loyalty points – online or at any of your locations. Allow guests to track their rewards, anytime and from anywhere, via your app or website.
Boost revenue with point promotions
Drive bookings at quiet times, reward loyal guests, and avoid revenue loss by running loyalty point promotions instead of offering discounts.
"Our migration to digital forms has significantly helped our team handle the 5,000+ patient forms we collect each month. Managing and organizing forms is now completely automated, saving us time and money. We love that our service forms are now 100% completed online... Zenoti has helped us run every aspect of our business smarter and easier."
Ensure no loyalty point gets missed
If there are loyalty programs in your system, however granular they may be, Zenoti will notify staff when a guest has the opportunity to redeem or upgrade services.
Build your perfect program
Zenoti offers flexible programs that can be tailored to guest preferences and business needs. Maintain simplicity with a flat-point program, or encourage higher spends by introducing a tiered point system.
Get started in an hour
Quickly create your program and define how your customers will earn and redeem points with a user-friendly setup. In just an hour, you could start boosting revenue and guest loyalty.
Track loyalty program success
Get access to a range of reports with insights into your program(s) and their usage.
Say goodbye to complex rewards programs
Zenoti loyalty programs are designed to keep your guests coming back – effortlessly. Guests can track and redeem loyalty points via their mobile phones, while the front desk only needs to focus on promoting the program.
- Consistent, easy redemptions across locations
- Error-free tracking and rewards
- Targeted marketing campaigns to drive interest
Solve all your needs with a single software solution
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Frequently Asked Questions
How can rewards and loyalty programs support salon and spa business growth?
How do salon and spa loyalty programs work?
A salon loyalty program works by rewarding repeat clients with additional benefits. Salons may utilize membership cards, punch cards, or even better – digital loyalty programs via their salon management software. Guests are awarded points through purchasing products and services. Once a particular point threshold is reached, customers are free to redeem these points against rewards specified by the business. Aside from regular purchases, a salon or spa can also use points as a promotional tool with personalized offers based on guests’ past purchase history, or as a way to make them feel special on birthdays and anniversaries.
How can I create a rewards and loyalty program with Zenoti?
Zenoti gives you the flexibility to design a program that meets your business goals. Whether you choose to create a flat-point loyalty program or a tiered structure, you can accomplish it all with Zenoti rewards. The system can be configured to allocate a pre-defined set of loyalty points based on an action. For instance, purchasing specific products and services. Similarly, if a guest refers a friend, they could get referral points. To enhance the system, you can choose the tiered loyalty rewards program which segregates guests based on their cumulative spends in a year. The tiered program has another advantage in that providers across all locations can see the level of the guest and make necessary personalized arrangements to make them feel both welcome and comfortable.
What is a salon or spa rewards and loyalty program?
The guests are the heart of any salon or spa. The business exists because of its guests. Hence, any business should work hard to make its guests feel valued. A salon or spa rewards and loyalty program is a way to communicate to your guests how important they are for you, and how much you value and appreciate the relationship. With fierce competition in the beauty industry, a rewards and loyalty program is a great tool to engage with guests and ensure that they get duly rewarded for their contribution to your business. Additionally, a loyalty program highly contributes to guest retention and ensures that you have a steady stream of repeat visits.
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