Share this article
Contents

Online booking helps you grow your customer base by attracting and capturing new customers. And, with 24x7 access to the website, your customers can book an appointment when they want to. You know you need online booking; we’ve rounded up eleven must have features to make sure your online scheduling is a success.

1) Make Sure It Integrates With Your Website

If you’re online booking isn’t on your own website, you’re missing a huge opportunity. Make sure you promote your online booking capabilities throughout your website, and make it easy for visitors to self-book an appointment.

2) Make Sure Your Online Booking Updates Your Appointment Book

Make online booking software work for you. Your online capabilities should allow customers to check for available times by stylist or therapist. This means that your online booking software should access, in real-time, your spa or salon’s appointment book. Once the customer finds the right appointment slot and submits their request, your own appointment book should automatically update with the new appointment.

This integration between online booking and your appointment book saves you time and is hassle free.

online booking image

3) Text Message Confirmation And Reminders

Make sure your online scheduling software sends automated text (SMS) or email confirmation and reminders.

Read more about: Boost Your Business With Text Messaging!

4) Accept Payment For The Appointment Upfront

Enforcing upfront payments stops no-shows. And, you have the added benefit of saving time during customer billing at your center. Accepting online payments means that your software has to work with a payment processing solution like elementPS.

5) Security Is A Must

If customers are entering credit card details or even if they’re creating an account on your website, make software your software provides a high level of security that protects this data.

6) Purchase Gift Cards Along With Their Booking

Gift cards should be a significant part of your sales mix. Online booking creates a perfect opportunity for your customer to add a gift card to their purchase. Ideally, the gift card should be electronic, as eGift cards are preferred over paper gift cards for reasons of ease and accessibility.

7) Share On Social Media

Social media is king, so make sure your online booking capabilities integrate with popular social media sites like Facebook or Twitter. For example, if you’re running a special promotion on your website, your online services menu should make it easy for your visitors to share the promotion on their own Facebook page or Twitter feed.

Know more about top 3 social media strategies to engage your salon or spa customers

8) Personalize THE EXPERIENCE

The online booking experience should be just as easy (if not easier) and as personalized as calling in-person. Make it easy for customers to rebook an appointment, look up their service history in case they need to find a specific stylist’s name or a service name.

9) Mobile App Integration

With people spending more time on mobile apps, it’s increasingly important to allow your customers to book their appointments via a mobile app. What better way to show your customers that you’re perfectly aligned with their changing needs!

10) Showcase Your Services

Your online booking software should also help you highlight specific services that you want to push. Maybe they’re new services that you’re launching, or you’re promoting a deal on a package, or maybe you simply want to recommend certain services. Make sure you can do all of this easily and change them up often so that your existing customers are always engaged.

Read more about: Salon POS system

11) Online Support And Phone Support

If something isn’t working right, you want your customer to be able to get help fast. So support your customers through chat and make your phone number visible on your web pages.

If you're looking for online booking software for your spa management software, salon management software or medical spa software ...

Zenoti offers online booking and the ability to sell things like eGift cards, memberships and packages online. Our easy to use software makes it easy for you to automate booking and provide your customers with a rich, engaging online experience. The best part - you'll actually sell more and increase revenue. See how Enrich Salons Sold $11,000 In Memberships Online In A Single Weekend.

To learn more about Zenoti, request a demo.

Request Demo of ManageMySpa software
Share

What you should do now

When you're ready, take a look at ways we can help you grow.
See us in action
We'd love to demonstrate what we can do for you, and how you can grow your business with us.
Get A Free Demo
Get industry tips
Sign up for news, tips, and inspiration delivered directly to your inbox.
Sign Up
Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

Request your personalized demo

Your success is our goal. To get your solution just right, here's what you can expect: 

  • A conversation about you: Your business, your goals, and unique business needs
  • A technology expert who'll identify the best ways to streamline your operations
  • A personalized review that addresses your specific needs and business demands

By requesting a demo, you agree to receive communication from us. We’ll handle your info according to our Privacy Statement. By entering a phone number, you consent to receive phone calls and SMS from us.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Button Text