The financial future is bright for personal care service businesses. The category's global market value is US $439 billion and expected to reach $648 billion in 2027. How can your business claim a bigger share of that pie?
There are a variety of obvious ways to actively pursue revenue growth. For instance, you could expand your customer base by adding locations (a heavy lift) or appeal to a wider audience by enhancing your service menu (relatively easier to implement).
However, there's low-hanging fruit you may not be considering. To generate more revenue, tap into an existing asset – your own business data. Salons and spas using Zenoti put that data to work using AI-driven features in the platform.
Here are three Zenoti AI features that drive more revenue for salons, spas, and medspas.
SmartBot, your 24x7 virtual assistant
Powered by AI, SmartBot is a chatbot that complements your front desk, providing backup around the clock. During the workday, this intelligent bot initiates a conversation when your front desk misses a call, making it easy for clients to book, reschedule, and cancel appointments on their own. When your front desk goes home for the day, SmartBot keeps working. It answers questions and helps clients make and manage bookings, at any time, day or night – you cater to guests whenever they choose to connect with your business.
SmartBot with Zenoti works via text messaging or your business's website. With guest profile data and service menu listings integrated into SmartBot, clients get helpful, personalized replies.
Here's how SmartBot looks on a mobile device and via the web.
If the idea of a bot makes you think of, well, robotic responses, think again. Online bot technology, like much of AI, has the capacity for responses that feel and sound human. In fact, SmartBot can be trained to respond in your brand's particular voice and tone, sounding like your front desk might.
SmartKart, an intelligent recommendation engine
Upsell and cross-sell opportunities can be a major component of consistent revenue growth. SmartKart in Zenoti provides the right upsell and cross-sell recommendations to providers, across your POS, and in your webstore.
Here's how it works: Let's say a customer comes to your salon for color. SmartKart might automatically recommend a detangling serum and blowout smoothing, which the stylist can discuss with the client to boost ticket size during the visit.
Did you know that seven out of 10 salon and spa guests tend to buy products recommended by beauty and wellness professionals? And 88% trust service providers they see regularly. How well is your business leveraging this trust? With SmartKart, it's easy for staff to do so, and increase per-visit revenue with service upsells and retail add-ons.
Guests booking online receive similar recommendations as part of the booking process, ahead of their visit. This isn't a pushy online sales pitch; SmartKart has the vibe of a classy, educated concierge. Clients often appreciate the chance to enhance their results through an add-on service or home-care product for a few dollars more.
To boost future sales, SmartKart also learns customer preferences from their purchase history to make intelligent recommendations.
Data source: 2023 Zenoti consumer survey
Nearby location booking
When a guest wants a slot that's unavailable, Zenoti automatically suggests your nearby locations that have that date and time open. In fact, the system tracks available slots across your centers in real time to offer such suggestions.
This AI-driven feature helps guests with time-sensitive needs. A college senior with an afternoon graduation ceremony can stay with your brand for her morning blowout. If you offer the convenience of nearby slots, you help her get the service she wants when she wants it; if you don't, you might lose her business to a competing salon.
The feature also serves people with tight schedules due to their jobs or family lives. Nearby location booking helps them stay loyal to your brand, protecting the revenue they bring to your business.
The value of nearby location booking goes beyond satisfying your regulars. Guests booking online for the first time get the time and date they need, preventing friction in their buying journey. They don't have to keep looking for another business – and you may have just acquired a new customer.
It pays to anticipate guest needs with nearby location booking, one more avenue to drive new and repeat visits that add to your bottom line.
A quick recap
With Zenoti AI-driven tools, you can realize more revenue for your salon or spa.
- Expand bookings into a 24x7 opportunity with SmartBot.
- Boost service upsells, cross-sells, and retail sales with SmartKart.
- Achieve a fuller appointment book with nearby location booking.
Rooted in your business data, these solutions help your brand become more profitable while allowing you and your staff to provide warm, personalized service that keeps your guests coming back for more.
Book a free consultation to explore Zenoti AI solutions for your business.
