When planning for a profitable year ahead for your beauty and wellness business, proven tactics should be part of your growth plan – online booking, membership offerings, and custom upselling, for starters. But these strategies alone may not be enough to get and stay ahead in 2024.
Between 2019-2022, more than half of all beauty and wellness locations increased revenue by at least 20%. In 2023, the average growth rate dropped to around 4%.
Consistent revenue growth has undoubtedly become more of a challenge for the industry in the past year. But truly ambitious brands see this as an opportunity to get creative with their strategies – what have they been doing to achieve greatness?
That’s just what we asked 20 leaders of standout brands – including Gene Juarez Salons & Spas, OrangeTwist, SILK Laser Clinics, Removery, and Modern Male Barbershop – all using the Zenoti software platform to drive growth in 2024.
We compiled their strategies and experiences into a comprehensive Achieving Greatness e-book, available to download now with practical inspiration for your business.
Here’s a preview of what’s inside:
How Gene Juarez Salons & Spas achieves greatness
For more than 50 years, Gene Juarez has been committed to its mission of ‘bringing out the best in each guest, so they leave feeling better than when they arrived.' The team understands that a business is only as good as its staff and is prioritizing retaining top talent this year.
Gene Juarez CEO Katie Trent explains that the team has focused on additional investments in training and employee satisfaction in 2023 to help stay ahead of competition.
How Icebox Cryotherapy achieves greatness
Icebox became the first brick and mortar retail cryotherapy studio in the U.S. and continues to be an industry leader and trendsetter.
The brand expanded to 19 locations through franchising and is driving revenue growth by helping their franchisees maximize efficiencies and improve performance reporting. Watch the video.
How Removery achieves greatness
As the world’s only pure-play tattoo removal business, Removery prides itself on continuous improvement. Removery relies on the all-in-one Zenoti platform for business management across 150 locations throughout Australia, Canada, and the U.S.
Removery COO Jo Kelton uses real-time data insights to feel confident about how they grow the brand and provide a better experience for staff. Watch the video.
How B12 Love achieves greatness
B12 Love is a family-owned medspa specializing in nutrient injections and IV drips, with eight locations in the San Francisco Bay Area. The brand prides itself on making their clients feel special at every part of the customer journey.
Co-founder Dr. Shannon Wood Gallegos knows her dedicated team of naturopathic doctors, registered nurses, and client experience specialists are integral to helping the B12 Love brand stand out among competitors.
To foster a positive team culture, B12 Love closes shop for one hour every week to connect.
How Sheared the Barbershop achieves greatness
Sheared the Barbershop is a thriving brand, no doubt, in part due to their core mission of putting employees first. The brand believes exclusively good guest experiences come from excited team members and they use Zenoti to make connecting with guests quicker and easier.
Sheared co-founder Dreyvon Anderson uses a two-way texting platform with Zenoti to efficiently build meaningful connections with clients without juggling thousands of phone numbers. Watch the video.
Summary:
From a single-center salon to a medspa franchise with over 150 locations, these success stories, video clips, and practical tips from brand leaders will give any beauty and wellness business owner inspiration for a successful year ahead.
Ready to propel your success in 2024?
