An overwhelmed front desk. Tedious reporting using spreadsheets. Piles of paper waivers and forms. Those were some of the challenges plaguing Tricoci, an upscale Chicagoland salon and spa brand that prides itself on providing a luxe guest experience.
By implementing Zenoti software in 2018, Tricoci addressed those and other challenges.
Here's a recap of select improvements that empowered Tricoci to elevate their operations – and their brand.
A better experience for stylists
Pain point: To view guest information, stylists used lookup stations positioned throughout the salon. They felt pressured to hurry so other staff wouldn't have to wait.
Solution: Tricoci put schedule and guest information at each stylist's fingertips with a staff mobile app.
"Our team members love having access to their business at all times of the day from their mobile device. They are really able to take their business in their own hands and set up and prep their day before they even come into the salon.
– Amber Campbell, VP Operations
Hello, timesaving analytics
Pain point: With 13 locations and multiple product lines to manage, tracking metrics like staff utilization and retail sales is critical for Tricoci. But that was done via spreadsheets – a manual, time-consuming chore.
Solution: Tricoci adopted Zenoti Analytics to generate reports in just minutes for better decision-making. Goodbye, old-school reporting.
"Zenoti let us go to the next level with our analytics. We were able to start building our own reports and analytics the way we need our business to run. We can see guest behavior, the trends our guests are gravitating to, the products they like to buy, and the add-ons they get."
– Ryan Abud, VP Information Technology
An even classier guest experience
Pain point: Filling out forms at the salon took away from the relaxing vibe for guests, who are there to be pampered.
Solution: Tricoci guests can complete digital forms online, ahead of their appointments. No more paper forms on clipboards while waiting for services.
"Guests don't need to disrupt their relaxation by filling out a paper form and finding someone to hand it to. That is all done prior to their visit, making their experience that much better in-salon."
– Amber Campbell, VP Operations
"Since launching our custom digital forms with Zenoti, we've seen over 6,000 completions in the past year, which just goes to show how many guests are utilizing this method of convenience."
– Bryanne Payton, Operations System Owner
Tricoci added another luxe touch with a mobile app for guests to book their own appointments, buy gift cards, track loyalty points, and more. By giving guests control of their experience outside the salon, right from their smartphones, the Tricoci brand took white-glove treatment to a whole new level.
A cut above on all fronts – including technology
Tricoci doesn't rest on its laurels and press mentions. With an eye to the brand's ongoing evolution, Ryan Abud, VP Information Technology, highlights the importance of Zenoti software to their roadmap: "When you're a luxury salon, like we are, the technology has to be the same. Tricoci has always been at the forefront of technology, and we're always constantly evolving. For us to continue that, it's important to have a partner that's willing to grow and adapt with us, and Zenoti is that partner for us."
