An Open Letter To Our Customers

I'd like to share exciting news with you - Zenoti has just raised our Series C funding of $50 million. Tiger Global led this round with participation from existing investors Accel and Norwest Partners. I am incredibly proud that Zenoti has earned the trust of such high caliber investors who back category leaders including Spotify, Warby Parker, Slack, and Dropbox.Fundraising is validation of our achievements to date, but just as importantly it's a bet on our future. In that light, I'd like to take a minute to chart this new chapter for Zenoti. Our vision from the start was big; create the most robust, comprehensive and reliable solution for the industry. While we've come a long way in addressing the complex challenges of the many niche businesses in our industry (luxury salons, walk-in salons, boutique salons, membership-driven spas, day spas, med spas) we have more to do to fully and elegantly support the end-to-end workflows of each business. This funding enables my team to get us there faster.As Zenoti moves forward, I want to thank our customers for the support these past years as we built our foundation - we wouldn't be here without you.

The Next Chapter

My team and I often look to other industries to inform and inspire us; there's a multitude of examples of how fundamentally technology can reshape an industry. Some analogies I can share include:

• Airlines transforming from paper tickets and travel agents to technology-driven self service, which lowered costs and aided in a boom in consumer travel
• Starbucks betting on the transformative impact of a consumer mobile app to drive loyalty, operational efficiency, and business growth
• Uber, which completely disrupted a deeply established taxi system with the power of technology

But, what does transformation look like for our industry?We'll go beyond, by creating an elegant experience that helps you improve your customer experience, improve your margins, and make for happier employees. We'll leverage data and A.I. to do things like: create booking options that shift the industry to a complete self-service model and automate marketing so that every guest is engaged with highly personalized, perfectly timed interactions. Our A.I. will use predictive modeling to automatically create work schedules that optimally address the needs of your staff and business - saving you time and money. The list goes on, and while we have big ideas, we're grounded in one reality - if we can help you make your business more successful, then we've won.The key is in our ability to execute and that's where our funding will help.

Hiring Top Talent

Much of my time in the last year was spent hiring amazing people; in 2018 we grew to over 300 employees. With this funding, we'll invest more in customer success to ensure that you're able to leverage the platform more fully. We'll invest in sales and marketing to reap the benefits of scale. Most importantly though, we'll continue to invest in R&D. Today, over 60% of our employees work in R&D and this ratio will not change.Finally, I can't speak of our achievements as a company without acknowledging how proud I am of the team at Zenoti. We have so many employees that go above and beyond every day to delight our customers. Zenoti is propelled by the heart and hard work of our remarkable team.With a strong foundation in product, team and customer community in place - I look forward to building the best-in-class technology for our industry and participating in your business success.Again, thank you!